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British car maker looks to enter new markets as it prepares to launch electrified sports cars
Aston Martin has revealed a new, simplified logo that it hopes can make it more appealing to a wider audience as it plots a sales uptick and ramps up to launch its first electrified models.
The British firm expects the fresh logo will allow it to enter new markets, with a specific target on affluent, global buyers, it says.
It will feature on the next generation of Aston Martin models, beginning with the heavily updated Vantage, DB11 and DBS front-engined sports cars, set for a reveal in the coming months.
The new logo was created by acclaimed graphic designer Peter Saville. The differences from the previous version include a subtle update of the iconic wings, as well as a more contemporary overall look.