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The Crown series debuted in 1955 as Toyota’s first mass-produced passenger car, designed with Toyota’s indigenous technology. This etymology extended to “innovation and out-of-the-ordinary”; Who was behind the design of the first independently developed luxury car in the first post-war period, has been bequeathed to successive Crown models over the past 67 years, always striving for new values one step ahead of the times. Today, the Crown is revamped as a pioneering new era series featuring four diverse models; In response to the diversity of consumer values around the world and their different lifestyles.
In designing the new Crown, the development team meticulously re-analyzed the essence of the Crown Series. As a result of their diligence in creating the ‘New Age Crown’, the team came up with four completely different new models. In addition to the crossover – a sedan and sports car design that is expected to be available this fall in Japan – the Sport offers a sporty driving experience in an attractive atmosphere and an easy-to-drive package, while the sedan embodies the new official design. Meeting the needs of drivers, the Estate offers a practical sports car with a mature atmosphere and spacious driving space. This new series will be tested in about 40 countries and regions.
The all-new model is distinguished by the “Crown” (a crossover type); It is scheduled to be launched soon, with two engines with individual specifications; The newly developed 2.4-liter turbo-hybrid engine delivers a powerful yet comfortable ride, while the parallel-hybrid engine, which has evolved over the years, provides a smooth, high-quality ride. With its powerful design with large-diameter tires and a simple, dynamic, high-quality look, the car employs Toyota’s safety and security sensors with improved and developed features, in addition to its ease of getting on and off, high visibility, as well as the interior design that focuses on passenger comfort, and its spaciousness that makes both From its seats, it achieves first-class comfort.